driving adoption of a new app
![](https://decision-point.net/wp-content/uploads/2024/10/identifying-new-consumer-targets-to-promote-business-growth-1.jpg)
client challenge decision point approach impactful solutions client solutions
engaging underserved audiences
![focus groups](https://decision-point.net/wp-content/uploads/2024/10/focus-groups-with-diverse-audiences-for-increased-engagement-and-impact.jpg)
client challenge decision point approach impactful solutions client success
reigniting growth through brand repositioning
![](https://decision-point.net/wp-content/uploads/2024/10/exploring-brand-positioning-to-attract-younger-consumers.jpg)
client situation decision point approach impactful solutions client success
transforming a toy catalog into a powerful sales tool
![](https://decision-point.net/wp-content/uploads/2024/10/conducting-research-with-kids-to-improve-catalog-product-presentation-and-appeal-1-1.jpg)
client challenge decision point approach We conducted focus groups with parents and children stratified by child’s age group and geography. impactful solutions The research revealed key insights: client success Armed with these insights, the client quickly implemented strategic revisions to their catalog, focusing on elements that most effectively captured kids’ and parents’ attention. The client […]
improving new product success with consumer insights
![concept testing in product design](https://decision-point.net/wp-content/uploads/2024/10/concept-testing-throughout-development-cycle-to-represent-consumer-needs-and-preferences-1.jpg)
client challenge decision point approach impactful solutions decision point approach With our partnership, the client successfully shifted to a consumer-centered approach for new product development. This methodology became a foundational process for future projects. The client launched their new product in record time, leveraging consumer insights to guide the design and secure internal buy-in. Not […]
understanding path to purchase
![](https://decision-point.net/wp-content/uploads/2024/10/improving-sell-through-by-understanding-path-to-purchase.jpg)
Assessing new products, catalog visuals, and messaging