client challenge
- Our client faced lackluster sales from recent product launches, which had been developed by external suppliers without adequate consumer feedback.
- To increase the likelihood of success for new products, they decided to bring development in-house and sought a research partner to guide them in integrating consumer insights into each stage of the process.
decision point approach
- We conducted consumer research across multiple phases of the new product design process, ensuring consumer needs and preferences were at the core of development.
- Initial Concept Testing
We evaluated written concepts with consumers to gauge reactions to design options, aesthetic preferences, and desired features and functionality. - Usability Research
After refining the concepts, we conducted online usability testing for three contenders, assessing their design and functionality. - Prototype Validation
In-depth interviews (IDIs) were held with consumers across various locations to evaluate final design prototypes. These interviews provided insights into design impressions, ease of use compared to competitors, and purchase preferences.
- Initial Concept Testing
impactful solutions
- At every stage, we delivered actionable recommendations for improvements based on consumer feedback.
- By iterating on the design after each phase, the client approached the next step of development and final production with confidence that the product met consumer needs.
decision point approach
With our partnership, the client successfully shifted to a consumer-centered approach for new product development. This methodology became a foundational process for future projects.
The client launched their new product in record time, leveraging consumer insights to guide the design and secure internal buy-in. Not only was the product thoroughly tested and approved by consumers, but the insights also supported the client in effectively positioning and selling the product.
