real-world success stories
Explore how decision point's consumer research and marketing consulting services have made a tangible impact across a diverse range of industries. Our case studies showcase our expertise in delivering actionable insights, strategic guidance, and innovative solutions that drive measurable results for our clients.
Client case studies
UX research to optimize sales-driving online experience
Understanding B2B partner use and
reaction to online sales tool
reaction to online sales tool
using customer journey mapping to drive sales
Understanding what motivates consumers
when, where and how
when, where and how
using consumer research to enhance patient experience
Consistently exceeding patient expectations
in-depth virtual ethnographies uncover consumer behavior
Deeper understanding of consumer attitudes, motivations and product engagement
using quantitative research to understand and model consumer priorities
To optimize product development and
manufacturing efficiency
manufacturing efficiency
using multiple research methods to drive market share growth
Understanding attitudes and usage to encourage trial
understanding higher ed awareness and perceptions
Building engagement with new students,
parents and influencers
parents and influencers
B2B qualitative research to optimize healthcare catalog
Understanding perceptions, use, and
what drives value
what drives value
in-store and online shop along interviews
Uncovering purchase motivations,
consideration, and intent
consideration, and intent
improving banking customer experience
Understanding customer needs, attitudes, and
what they value
what they value
identifying new consumer targets to promote business growth
Driving interest and purchase intent
with new segments
with new segments
research with kids to improve catalog appeal
Assessing new products, catalog visuals,
and messaging
and messaging
understanding path to purchase
Guiding retailer and channel-specific strategies to improve sell through
