Decision Point - Market Research and Consumer Reports

Decision point is your ideal partner

We're more than just a research agency - we're your strategic partner in unlocking growth opportunities and maximizing the impact of your marketing efforts. When you partner with us, you're not just getting a team of experts - you're getting the best minds in the industry working tirelessly to bring your vision to life.

who we are

With over 15 years of experience, decision point has been at the forefront of consumer research and marketing consulting, driving success for businesses worldwide. Our agency is committed to delivering unparalleled insights and strategic guidance to our clients across diverse industries.

Our seasoned professionals bring a wealth of experience from both the client and agency sides, offering a unique perspective and deep understanding of the challenges and opportunities facing businesses today.

We’re dedicated to delivering actionable insights, innovative solutions, and unparalleled service that drive tangible results for your business. From the initial consultation to project execution and beyond, we’re committed to partnering with you every step of the way to help you achieve your goals and exceed your expectations.

agile and global

We pride ourselves on our agility and responsiveness, allowing us to adapt quickly to changing market dynamics and deliver results with precision. We leverage our wide network of experts to bring specialized knowledge and skills to every project. We assemble the right team for each project, ensuring that you have access to the best talent in the industry.

While we’re proud to call Madison home, our reach extends far beyond Wisconsin. With clients spanning the world, we’ve helped businesses navigate complex market landscapes and achieve their goals on a global scale. From start-ups to industry giants, we’ve had the privilege of working with a diverse range of clients across various industries.

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what our clients say

research that drives results

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