tracking financial concerns to adapt to market needs

client challenge decision point approach To address this challenge, we implemented a robust, longitudinal research strategy:  impactful solutions client success Armed with actionable insights, the financial group was able to swiftly tailor and promote services that aligned with consumers’ needs. This responsiveness not only addressed immediate concerns but also strengthened their relationship with customers during a […]

delivering on promise of exceptional patient care

client challenge decision point approach​ impactful solutions client success what our clients say​ “Decision point has done a wonderful job streamlining our process of collecting and utilizing patient feedback. From customizing the survey to meet our needs, monitoring results and flagging those that need immediate attention, to identifying which factors have the most impact on patient […]

consumer-centric research powers breakthrough innovation

consumer-centric innovation

client challenge decision point approach​ For this challenge, we executed an iterative, multi-phased research approach that exemplified consumer-centric innovation. impactful solutions​ client success what our clients say​ “At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played […]

outplaying a budget competitor with a me-too toy

client challenge decision point approach​ impactful solutions​ client success​ “For this project, decision point’s extensive experience with using advanced statistical techniques to uncover and model consumer behavior was exactly what we needed. The results helped our organization rally around a set of product features that added value and were a “must have” for our consumer.”  Senior Manager, […]

reimaginging the on-the-go beverage experience

client challenge decision point approach​ We utilized a multi-phased qualitative research approach to uncover insights for optimizing the beverage service experience: impactful solutions Our findings gave the client a roadmap to reimagine their dispensed beverage experience: client success Using our research, the client implemented strategic updates to their dispensed beverage offerings, creating an experience that […]

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