transforming a toy catalog into a powerful sales tool

client challenge decision point approach​ We conducted focus groups with parents and children stratified by child’s age group and geography. impactful solutions The research revealed key insights: client success Armed with these insights, the client quickly implemented strategic revisions to their catalog, focusing on elements that most effectively captured kids’ and parents’ attention. The client […]

improving new product success with consumer insights

concept testing in product design

client challenge​ decision point approach impactful solutions​ decision point approach With our partnership, the client successfully shifted to a consumer-centered approach for new product development. This methodology became a foundational process for future projects. The client launched their new product in record time, leveraging consumer insights to guide the design and secure internal buy-in. Not […]

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