consumer-centric research powers breakthrough innovation
client challenge decision point approach For this challenge, we executed an iterative, multi-phased research approach that exemplified consumer-centric innovation. impactful solutions client success what our clients say “At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played […]
improving new product success with consumer insights
client challenge decision point approach impactful solutions decision point approach With our partnership, the client successfully shifted to a consumer-centered approach for new product development. This methodology became a foundational process for future projects. The client launched their new product in record time, leveraging consumer insights to guide the design and secure internal buy-in. Not […]