Decision Point - Market Research and Consumer Reports

Client case studies

Using Customer Journey Mapping to Drive Sales

customer journey mapping

Our client was using an influence-the-influencer strategy to sell their services, but recently, sales were softening. Our client wanted to start marketing directly to their customer but didn’t know where to begin.

decision point approach

Our Customer Journey Mapping process identified how to effectively market directly to their target. Through extensive 1:1 interviews, decision point identified:

  • what was most important to their customer at each point of the journey
  • which messages resonated and which did not
  • the point when customers would be most receptive to their message
  • what the competition was doing
  • other key influencers in the process

actionable results

Understanding what motivates customers throughout the purchase journey was powerful. Our client now knows exactly where to begin to market directly to their customer.

An added benefit: the process also provided meaningful insight into how the client could improve their current influencer marketing.

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