real-world success stories
Explore how decision point's consumer research and marketing consulting services have made a tangible impact across a diverse range of industries. Our case studies showcase our expertise in delivering actionable insights, strategic guidance, and innovative solutions that drive measurable results for our clients.
Client case studies
Increasing adoption and usage of online sales tool
Leading window treatment brand uses UX research to improve sales process.
delivering on promise of exceptional patient care
Understanding critical touch points throughout the patient journey to enhance their experience.
consumer-centric innovation
Integrating consumer input throughout new product development process.
Retaining members in an increasingly competitive industry
Using virtual ethnographies to understand loyalty drivers among members.
outplaying a budget competitor with a me-too toy
A major toy brand uses quantitative research to win against a lower-cost me-too product.
strategic consulting focused on long-term growth
A food manufacturer partners with decision point to jump-start strategic work.
increasing enrollment rate
A university wanted to better understand their target in order to sharpen recruitment efforts.
maximizing sales from B2B healthcare catalog
A B2B healthcare supplier wanted to understand how their catalog was being used to improve its effectiveness.
in-store and online shop along interviews
Uncovering purchase motivations,
consideration, and intent
consideration, and intent
improving banking customer experience
Understanding customer needs, attitudes, and
what they value
what they value
driving adoption of a new app
A tech start-up needed help identifying and understanding the consumer target for a new app.
repositioning brand to attract younger consumers
Using consumers insights to develop a new positioning.
research with kids to improve catalog appeal
Assessing new products, catalog visuals,
and messaging
and messaging
understanding path to purchase
Guiding retailer and channel-specific strategies to improve sell through
