real-world success stories
Explore how decision point's consumer research and marketing consulting services have made a tangible impact across a diverse range of industries. Our case studies showcase our expertise in delivering actionable insights, strategic guidance, and innovative solutions that drive measurable results for our clients.
Client case studies
tracking financial concerns to adapt to market needs
How quantitative research helped a financial group navigate the pandemic.
Increasing adoption of online sales tool
Leading window treatment brand uses UX research to improve sales process.
delivering on promise of exceptional patient care
Understanding critical touch points throughout the patient journey to enhance their experience.
helping a product sell itself on shelf
Leading durable goods brand uses Messaging Optimization to determine what to communicate on their packaging.
consumer-centric research powers breakthrough innovation
A leader in hand tools uses consumer insights to fuel their entry into a new product category.
retaining members in an increasingly competitive industry
Global leader in fitness uses ethnographies to understand loyalty drivers among members.
outplaying a budget competitor with a me-too toy
A major toy brand uses quantitative research to win against a low-cost copycat.
strategic consulting focused on long-term growth
A food manufacturer partners with decision point to jump-start strategic work.
increasing membership retention and acquisition
A prominent healthcare association uncovers meaningful ways to drive loyalty.
mapping global brand awareness
How consumer research guided a leading manufacturer's global expansion strategy.
increasing enrollment rate
A university sharpens recruitment efforts through a deeper understanding of their students.
transforming an expensive catalog into a powerful sales tool
A leading B2B healthcare supplier uses consumer insights to transform their product marketing.
maximizing shelf appeal to outshine competition
A well-known home and leisure brand sought to make their products stand out in a highly competitive category.
reimaginging the on-the-go beverage experience
A leading travel center and gas station chain partnered with us to create a best-in-class dispensed beverage service.
driving adoption of a new app
A tech start-up needed help identifying and understanding the consumer target for a new app.
engaging underserved audiences
How consumer research helped a leading US broadcaster reimagine science programming.
reigniting growth through brand repositioning
A leading food brand uses decision point research and consulting services to revitalize its legacy.
transforming a toy catalog into a powerful sales tool
A global toy manufacturer transforms their catalog by gaining deeper insights into how kids and parents engage with it.
improving new product success with consumer insights
A leading U.S. manufacturer of air quality solutions sought to revamp its approach to product development.
understanding path to purchase
A global leader in automotive components uses consumer insights to optimize the path to purchase.
