using customer journey mapping to drive sales
decision point approach Our Customer Journey Mapping process identified how to effectively market directly to their target. Through extensive 1:1 interviews, decision point identified: actionable results Understanding what motivates customers throughout the purchase journey was powerful. Our client now knows exactly where to begin to market directly to their customer. An added benefit: the process […]
consumer-centric innovation
decision point approach For this challenge, we executed an iterative, multi-phased research approach: actionable results what our clients say “At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights […]
using quantitative research to understand and model consumer priorities
decision point approach actionable results what our clients say “For this project, decision point’s extensive experience with using advanced statistical techniques to uncover and model consumer behavior was exactly what we needed. The results helped our organization rally around a set of product features that added value and were a “must have” for our consumer.” Senior Manager, […]
targeted qualitative research to optimize B2B healthcare catalog
decision point approach actionable results
in-store and online shop along interviews uncover purchase motivations, consideration, and intent
decision point approach actionable results
conducting research with kids to improve catalog product presentation and appeal
decision point approach actionable results what our clients say “These focus groups prompted us to make significant changes to our catalog direction, cutting costly features that kids and parents did not find interesting or relevant. In addition, decision point’s knowledge and expertise with our category led to bonus critical insights we hadn’t expected when the project started. […]
concept testing throughout development cycle to represent consumer needs and preferences
decision point approach actionable results