Increasing adoption of online sales tool
client challenge decision point approach impactful solutions client success
consumer-centric research powers breakthrough innovation
client challenge decision point approach For this challenge, we executed an iterative, multi-phased research approach that exemplified consumer-centric innovation. impactful solutions client success what our clients say “At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played […]
outplaying a budget competitor with a me-too toy
client challenge decision point approach impactful solutions client success “For this project, decision point’s extensive experience with using advanced statistical techniques to uncover and model consumer behavior was exactly what we needed. The results helped our organization rally around a set of product features that added value and were a “must have” for our consumer.” Senior Manager, […]
transforming an expensive catalog into a powerful sales tool
client challenge decision point approach impactful solutions client success
maximizing shelf appeal to outshine competition
client challenge decision point approach impactful solutions client success
transforming a toy catalog into a powerful sales tool
client challenge decision point approach We conducted focus groups with parents and children stratified by child’s age group and geography. impactful solutions The research revealed key insights: client success Armed with these insights, the client quickly implemented strategic revisions to their catalog, focusing on elements that most effectively captured kids’ and parents’ attention. The client […]
improving new product success with consumer insights
client challenge decision point approach impactful solutions decision point approach With our partnership, the client successfully shifted to a consumer-centered approach for new product development. This methodology became a foundational process for future projects. The client launched their new product in record time, leveraging consumer insights to guide the design and secure internal buy-in. Not […]
understanding path to purchase
Assessing new products, catalog visuals, and messaging