Decision Point is Your Ideal Research Partner

Decision Point is innovative, adept and agile. We will enable you to make confident, data-driven decisions. We are experienced researchers and marketers that thrive on finding solutions to your complex issues. Our combination of expertise means we take a holistic approach to your problem, enabling us to uncover unique, actionable opportunities.

Each member of our team has a track record of creating significant revenue-generating results. Skilled in listening, we identify ways to connect on a deeper level with consumers – whether through ethnographic research, IDIs or shop-alongs. And as data geeks, we uncover the story in the data, make important connections, and use advanced analytics to derive insights that would otherwise not be found.

Consistently, clients relate how we provided a new perspective or lucrative idea – often one that had never been explored.   But don’t just take our word for it, here’s a sampling of what our clients have to say:

“Decision Point was instrumental in helping us identify innovation opportunities that were meaningful differentiators. Their approach was quite rigorous and well thought out starting with identifying consumers’ pain points and discovering their latent needs, followed by a co-creation session that helped us zoom in and ideate on potential solutions to consumer struggles we observed. The session was intense but Decision Point’s staff made it fun and productive with their excellent facilitation abilities, allowing us to focus on the key issues to solve. Our team was very pleased with the deliverables from Decision Point which clearly articulated the insights we gathered, their implications, along with a go-forward plan. It helped us formulate both our short and long term product roadmap.”

Consumer Insights Manager – Fiskars

“We’ve worked with Decision Point on several projects and will continue to do so because they consistently deliver actionable research results. Decision Point’s significant experience with consumer insights as well as overall working style, flexibility, and ability to take on tough and tight turn-around projects without missing a beat will continue to make us a repeat client.”

Consumer Insights Manager – Fiskars

“Decision Point is an excellent research partner! Nicole and her team work to understand your goals/objectives and then build the research plan accordingly. Their interaction with participants is spot-on, and their analysis is insightful, actionable and well written. I would highly recommend working with Decision Point.”

Senior Market Research Manager – Lands’ End


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