Decision Point - Market Research and Consumer Reports
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Decision point is your ideal partner

decision point is innovative, adept and agile. we will enable you to make confident, data-driven decisions. we are experienced researchers and marketers that thrive on finding solutions to your complex issues. our combination of expertise means we take a holistic approach to your problem, enabling us to uncover unique, actionable opportunities.

research | analytics | strategy

the decision point team

Each member of our team has a track record of creating significant revenue-generating results. Skilled in listening, we identify ways to connect on a deeper level with consumers – whether through ethnographic research, IDIs or shop-alongs. And as data geeks, we uncover the story in the data, make important connections, and use advanced analytics to derive insights that would otherwise not be found.

what our clients say

delivering results

“I walked away beyond impressed with the findings and more importantly with entirely new thoughts and ideas on our mission. Overall, decision point’s strength is not just being a strong research firm, but an important business partner of ours as we look to solve consumer and B2B client problems and meet consumer needs in new and better ways.”
Senior Manager, Product StrategyOne of the Nation’s Largest Insurance and Financial Services Providers
meaningful differentiators

“decision point was instrumental in helping us identify innovation opportunities that were meaningful differentiators. Their approach was quite rigorous and well thought out… deliverables clearly articulated the insights we gathered, their implications, along with a go-forward plan. It helped us formulate both our short and long-term product roadmap.”
Global Consumer Insights ManagerFiskars
strategic insights

“The decision point team goes above and beyond typical research providers by digging deep to truly understand the critical business issues, finding the right methodologies to address the issues, cutting through the data to find the key insights, and presenting actionable, consumer-centric recommendations. When I need help, decision point is the first call I make.”
Global Consumer InsightsFortune 500 Company
collaborative partnerships

"Working with decision point was amazing! The team were unbelievably helpful and quick to respond... from our initial request for a pricing quote all the way through the analysis of the resulting data. Their group met with us at multiple points during the project and were integral in creating clear, concise research questions and working with multicultural audiences across the US to get the data we needed. I highly recommend working with decision point…"
Primary Investigator, PBS Digital Studios University of Georgia / University of Utah User Research
patient / consumer experience

“decision point has done a wonderful job streamlining our process of collecting and utilizing patient feedback. From customizing the survey to meet our needs, monitoring results and flagging those that need immediate attention, to identifying which factors have the most impact on patient experience, the information has been invaluable in maintaining and enhancing our patient experience.”
Executive DirectorRegional MRI and Radiation Oncology Center
executive decisions

“decision point's thought leadership helped ideate then create and deploy a rapid project survey used to determine if a substantial monetary product investment was warranted. The results were accepted across the board and executive decisions made that served the strategic needs of NPI.”
Product Business DevelopmentNational Presto Industries Inc.
“decision point has been integral to our consumer insights over the past several years. They are a true business partner that takes the time to know our categories inside and out. One of the main advantages of using decision point is the thought they put into developing custom research methodologies tailored to our business questions. In the end, they always go beyond turning around a research report to providing strategic, actionable insights to help us grow our brands.”
Global Consumer InsightsFortune 500 Company

research that drives results

let's talk
Decision Point - Market Research and Consumer Reports

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get in touch

(608) 695-3027

info@decision-point.net

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