Decision Point - Market Research and Consumer Reports
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About

Decision point is your ideal partner

We're more than just a research agency - we're your strategic partner in unlocking growth opportunities and maximizing the impact of your marketing efforts. When you partner with us, you're not just getting a team of experts - you're getting the best minds in the industry working tirelessly to bring your vision to life.

who we are

With over 15 years of experience, decision point has been at the forefront of consumer research and marketing consulting, driving success for businesses worldwide. Our agency is committed to delivering unparalleled insights and strategic guidance to our clients across diverse industries.

Our seasoned professionals bring a wealth of experience from both the client and agency sides, offering a unique perspective and deep understanding of the challenges and opportunities facing businesses today.

We’re dedicated to delivering actionable insights, innovative solutions, and unparalleled service that drive tangible results for your business. From the initial consultation to project execution and beyond, we’re committed to partnering with you every step of the way to help you achieve your goals and exceed your expectations.

agile and global

We pride ourselves on our agility and responsiveness, allowing us to adapt quickly to changing market dynamics and deliver results with precision. We leverage our wide network of experts to bring specialized knowledge and skills to every project. We assemble the right team for each project, ensuring that you have access to the best talent in the industry.

While we’re proud to call Madison home, our reach extends far beyond Wisconsin. With clients spanning the world, we’ve helped businesses navigate complex market landscapes and achieve their goals on a global scale. From start-ups to industry giants, we’ve had the privilege of working with a diverse range of clients across various industries.

decision point market research company

what our clients say

delivering results

“I walked away beyond impressed with the findings and more importantly with entirely new thoughts and ideas on our mission. Overall, decision point’s strength is not just being a strong research firm, but an important business partner of ours as we look to solve consumer and B2B client problems and meet consumer needs in new and better ways.”
Senior Manager, Product StrategyOne of the Nation’s Largest Insurance and Financial Services Providers
meaningful differentiators

“decision point was instrumental in helping us identify innovation opportunities that were meaningful differentiators. Their approach was quite rigorous and well thought out… deliverables clearly articulated the insights we gathered, their implications, along with a go-forward plan. It helped us formulate both our short and long-term product roadmap.”
Global Consumer Insights ManagerFiskars
strategic insights

“The decision point team goes above and beyond typical research providers by digging deep to truly understand the critical business issues, finding the right methodologies to address the issues, cutting through the data to find the key insights, and presenting actionable, consumer-centric recommendations. When I need help, decision point is the first call I make.”
Global Consumer InsightsFortune 500 Company
collaborative partnerships

"Working with decision point was amazing! The team were unbelievably helpful and quick to respond... from our initial request for a pricing quote all the way through the analysis of the resulting data. Their group met with us at multiple points during the project and were integral in creating clear, concise research questions and working with multicultural audiences across the US to get the data we needed. I highly recommend working with decision point…"
Primary Investigator, PBS Digital Studios University of Georgia / University of Utah User Research
patient / consumer experience

“decision point has done a wonderful job streamlining our process of collecting and utilizing patient feedback. From customizing the survey to meet our needs, monitoring results and flagging those that need immediate attention, to identifying which factors have the most impact on patient experience, the information has been invaluable in maintaining and enhancing our patient experience.”
Executive DirectorRegional MRI and Radiation Oncology Center
executive decisions

“decision point's thought leadership helped ideate then create and deploy a rapid project survey used to determine if a substantial monetary product investment was warranted. The results were accepted across the board and executive decisions made that served the strategic needs of NPI.”
Product Business DevelopmentNational Presto Industries Inc.
custom solutions

“decision point has been integral to our consumer insights over the past several years. They are a true business partner that takes the time to know our categories inside and out. One of the main advantages of using decision point is the thought they put into developing custom research methodologies tailored to our business questions. In the end, they always go beyond turning around a research report to providing strategic, actionable insights to help us grow our brands.”
Global Consumer InsightsFortune 500 Company
actionable insights

“For over a decade, decision point has been a trusted business partner, helping us better understand our consumer and what they value so we can make informed business decisions regarding product development, pricing, and marketing communication. The team at decision point excels at selecting the best approach for each project, asking the right questions of both the project stakeholders and consumers to deliver appropriate, actionable insights and recommendations.”
Senior Manager, Consumer InsightsGlobal Toy Manufacturing and Entertainment company
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Decision Point - Market Research and Consumer Reports

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(608) 695-3027

info@decision-point.net

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