better decisions, real-world results
See how we combine insight, strategy, execution, and AI-enhanced solutions to help organizations address critical business challenges and move forward with confidence.
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Attracting more women and multicultural audiences to STEM content
Audience research shaped a nationwide guide for making STEM content more relevant to underserved audiences.
adapting to changing consumer financial needs
Longitudinal research tracked changing financial concerns and helped the client respond with more relevant services.
Increasing adoption of online sales tool
Partner UX research identified adoption barriers and guided improvements to the tool, training, and sales experience.
creating a better cancer care experience
Patient journey insights helped prioritize improvements, redesign the website, and strengthen ongoing experience management.
helping a durable goods brand stand out on shelf
Optimized messaging helped packaging work harder at shelf and contributed to stronger-than-expected first-year sales.
consumer insight fuels a successful entry into professional tools
Uncovering an unmet need helped Fiskars launch a differentiated tool and successfully enter a new category.
strengthening member loyalty
In-the-moment member research revealed what drives loyalty and helped reprioritize development around retention.
helping a leading toy brand outplay a competitor
Conjoint analysis helped a premium toy brand protect share by investing in the features consumers valued most.
Turning delayed priorities into strategic action
Embedded strategic support helped advance high-priority initiatives that internal teams lacked the bandwidth to lead.
increasing member retention in a prominent healthcare association
Member research uncovered renewal barriers and helped strengthen the membership experience, communications, and retention.
mapping global brand awareness
Global brand research established benchmarks and helped prioritize growth opportunities across markets and audiences.
Increasing enrollment rate
Audience insight sharpened recruitment messaging and helped build support for a targeted enrollment campaign.
transforming a catalog into a powerful sales tool
Customer insight helped reduce catalog costs while making an important sales tool more effective.
maximizing shelf appeal to outshine competition
Shopper journey research revealed how to improve packaging, shelf presence, ecommerce, and awareness-building.
Redesigning the beverage experience through qualitative insights
Customer and competitive insight created a roadmap for redesigning the beverage experience and supporting growth.
building the right audience – and product – for an app-based business
Segmentation and buyer personas helped the client identify its highest-potential users and refine the next generation of the app before launch.
reigniting growth by attracting younger consumers
Consumer insight guided a new positioning that attracted younger consumers without losing loyal users.
transforming a toy catalog into a powerful sales tool
Parent and child research helped improve catalog appeal while eliminating costly, low-value features.
improving new product success with consumer insights
Consumer feedback embedded throughout development reduced launch risk and strengthened a repeatable innovation process.
optimizing the path to purchase
Purchase-journey research identified the touchpoints with the greatest potential to improve battery sell-through.