Champion of Innovation – Fiskars We congratulate our client, Fiskars, who was recently honored by Fast Company for their innovative new line of hammers. Fiskars knew that to enter a new category, they had to start with a deep understanding of their targeted consumer. We are proud and humbled to have played a part in […]
Consumer Behavior is Rapidly Changing
How are insight tools and techniques keeping pace? Accelerating adoption of new technology and an expanding emphasis on connection are quickly changing the way consumers are making purchase decisions. Within the fact-filled info graphic below, Hubspot chronicles the history of how we buy and where we are getting information for purchase decision. From leafing through the […]
