Disrupting a heavily relied upon product is risky in any industry – but even more so in the aviation industry where customer safety is imperative. But that didn’t stop Jeppesen, a global leader in avionics, from pursuing new mapping technologies and packages to replace the ones pilots relied on for each and every flight. And that’s where Decision Point’s Aviation Research Team came in.
Jeppesen recognized that to be successful they needed customer research to understand the full impact of this transition. Our Aviation Research Team’s experience conducting research for the aviation industry made them an indispensable partner. Through primary research, the Aviation Research Team helped Jeppesen come up with optimal offerings for pilots. The process included a series of interviews and online surveys with thousands of business and general aviation pilots to solicit input about their usage, perceptions, and unmet needs. The research was conducted in markets across the globe.
The research confirmed the desire for new technologies and product packages, identified product specifications by country and ways to address potential concerns. The research also guided new product delivery, pricing, information bundling and marketing strategy.
By partnering with our Aviation Research Team and using consumer research as the foundation for their new offering, Jeppesen transformed their mapping products to remain a worldwide leader in the market.