decision point approach
- To gain deeper insight into product use, attitudes, and motivations, we conducted virtual ethnographies among a complex stratification of the client’s customers and potential customers.
- The ethnographies included video journals, task responses, and iterative surveys. In total, over 1,400 video submissions were analyzed to uncover deep insights into consumer attitudes, motivations, and behavior.
actionable results
- Our analysis provided an in-depth understanding of how, when, and why consumers used the client’s products, and provided them with clear direction for building lasting consumer engagement and loyalty.
