Decision Point - Market Research and Consumer Reports

Client case studies

using quantitative research
to understand and model consumer priorities

A global toy manufacturer and entertainment company, needed to understand the consumer value of product components to optimize product development and manufacturing costs.

decision point approach

  • We started with an in-depth review of existing research, performed stakeholder interviews, and conducted a thorough assessment of existing and proposed product costs.
  • Quantitative research using conjoint analysis was executed in order to determine the value consumers placed on product attributes.
  • The final step was to model survey results with actual product costs to analyze potential product component scenarios.

actionable results

  • Results were a clear identification of product component priorities which enhance consumer value.
  • Modeling results were used on an ongoing basis to help prioritize top-performing product features and components included in product development and in marketing communication.

what our clients say

“For this project, decision point’s extensive experience with using advanced statistical techniques to uncover and model consumer behavior was exactly what we needed. The results helped our organization rally around a set of product features that added value and were a “must have” for our consumer.” 

Senior Manager, Consumer Insights

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