decision point approach
- In partnership with our client’s brand marketing agency, we first conducted a US study to benchmark brand awareness and perceptions.
- We launched a study to measure international brand awareness based on the US results. This study focused on unaided and aided awareness of our client’s brand and key competitive brands.
actionable results
- We established benchmarks for both unaided and aided brand awareness for our client and key competitors.
- This analysis covered diverse markets, including the US and countries across Asia, Europe, Africa, and South America.
- By assessing brand awareness levels in these regions, we provided our client with a comprehensive understanding of their position in the global marketplace and international brand reach.
- These benchmarks will inform future marketing strategies and enhance international brand awareness.
- With this data, our client can identify strengths and weaknesses in their brand perception.
- This insight allows them to tailor initiatives effectively to reach target audiences across different regions.
In conclusion, our exploration of international brand awareness highlights the importance of understanding market perceptions across diverse regions. By leveraging comprehensive research methodologies, we empower our clients to make informed decisions that enhance their global positioning. As demonstrated in this case study, our expertise in brand awareness research can significantly contribute to a company’s success in the competitive landscape. For more insights into our innovative approaches and services, visit our profile on GreenBook here.
