Decision Point - Market Research and Consumer Reports

Client case studies

understanding international brand awareness

A global manufacturer of construction and mining equipment wanted to understand unaided and aided awareness of its brand and competitive brands in the US and countries around the world.

decision point approach

  • Working in partnership with our client’s brand marketing agency, we first conducted a US study to understand and benchmark brand awareness and perceptions in the US.
  • Based on US results, we then launched a multi-national study of unaided and aided awareness for our client’s brand and key competitive brands.

actionable results

  • We set benchmarks for unaided and aided awareness for our client and key competitors in the US and countries spanning Asia, Europe, Africa and South American.

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