Decision Point - Market Research and Consumer Reports

Client case studies

driving interest to increase enrollment

A university needed a partner to work with their advertising agency to drive interest and increase enrollment.

decision point approach

  • We collaborated with the university’s advertising agency to understand awareness and attitudes among key groups including high school students, guidance counselors, alumni, and community residents.
  • The research identified key awareness and perception issues.

actionable results

  • Our research and recommendations influenced the university’s strategy for increasing enrollment and addressing perception issues by each target audience.
  • The insight we uncovered helped to guide the advertising agency’s targeted ad campaign, focusing on what was found to be the most compelling and motivating issues for each group.

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