decision point approach
- We collaborated with the university’s advertising agency to understand awareness and attitudes among key groups including high school students, guidance counselors, alumni, and community residents.
- The research identified key awareness and perception issues.
actionable results
- Our research and recommendations influenced the university’s strategy for increasing enrollment and addressing perception issues by each target audience.
- The insight we uncovered helped to guide the advertising agency’s targeted ad campaign, focusing on what was found to be the most compelling and motivating issues for each group.
