decision point approach
- We conducted multiple rounds of qualitative research, including in-person interviews and focus groups. This research involved a wide range of our client’s catalog users, including various hard-to-reach professionals.
- In the qualitative sessions, we uncovered perceptions of the catalog and its product selection. We learned how the catalog was used in the purchase journey and which resources users utilized most. We also identified the types of products and product details that users most desired. Additionally, we explored which layout and design elements were more compelling and what kind of content drove interest and value.
actionable results
- Through the research, we uncovered how professionals used the catalog. We identified which features users deemed essential and their assumptions about the product assortment. Additionally, we explored whether users utilized special catalog resources and how they reacted to the idea of a smaller catalog.
- With our goal of using qualitative research to optimize healthcare, we pinpointed key pain points in the catalog and made important recommendations based on these findings. Specifically, we suggested optimizing the catalog’s layout, content, and service to align with consumer preferences and expectations.
In conclusion, our qualitative research to optimize healthcare provided a clear roadmap for improving the catalog, allowing our client to better align their product presentation and content strategy with the specific expectations of their target audience. By delving deeply into user experiences and preferences, we identified key areas for enhancement within the catalog’s design and functionality. This comprehensive approach to qualitative research not only empowered our client to enhance customer engagement but also optimized their offerings for continued success. The insights gained through this research will serve as a foundation for ongoing improvements and strategic decisions. To learn more about our innovative research methodologies and other services, visit our profile on GreenBook here.
