we take a customized approach with our clients
Our team collaborates closely with you to determine the research approach that aligns seamlessly with your objectives, industry dynamics, and market nuances. Whether you're seeking tried-and-tested methodologies or innovative custom solutions, decision point is your partner in unlocking actionable insights for your business success.
turning insights into action
It’s not enough to gather insights – the real magic happens when those insights translate into action. Our brand strategists are more than just analysts, they are seasoned professionals with a keen eye for turning data into meaningful recommendations. We bridge the gap between information and implementation, ensuring your strategies are not only insightful but also practical and executable.
Qualitative Research
Dive deep into consumer experiences, attitudes, and perceptions through our qualitative methodologies. Our skilled team utilizes in-person and virtual interviews, focus groups, observational studies, and more to unearth valuable insights.
ethnographies
ethnographies
We immerse ourselves in the natural habitats of your target audience to observe and understand their daily routines, behaviors, and environments. We unveil insights that paint a vivid picture of your consumer, helping you connect with your audience on a deeper level.
in-depth interviews
in-depth interviews
Our in-depth interviews delve beyond the surface, fostering intimate conversations that uncover nuanced perspectives. Guided by experienced interviewers, we create a comfortable space for participants to share their thoughts, experiences, and emotions.
focus groups
focus groups
Gather diverse perspectives and stimulate dynamic discussions through our focus group sessions. Guided by skilled moderators, these interactive forums bring participants together to share their opinions, attitudes, and perceptions.
simulated shopping
simulated shopping
Explore consumer decision-making in a controlled environment with our simulated shopping experiences. By replicating real-world scenarios, we analyze how consumers navigate choices, make purchase decisions, and interact with products.
shop-alongs
shop-alongs
We accompany participants as they navigate the shopping experience, observing their decision-making in real-time. This on-the-ground approach allows us to capture spontaneous reactions and uncover hidden influences, providing invaluable insights.
user testing / ux
user testing / ux
Ensure that your product meets user expectations and preferences through rigorous user testing. Our experts design and execute user testing protocols tailored to your specific objectives, gathering feedback on usability, functionality, and overall user experience to inform product refinement and optimization.
quantitative research
Numbers tell a story, and we are here to decipher it for you. Our quantitative methodologies provide a robust foundation for informed decision-making. From surveys to advanced statistical analyses, we deliver actionable insights with precision.
OPTIMIZATION
OPTIMIZATION
Our optimization tool uses an iterative learning model to identify the most desirable combination of elements. The tool is commonly used to test new product concepts, messaging, or packaging.
SEGMENTATION
SEGMENTATION
Uncover distinct consumer segments within your target market, allowing for targeted marketing strategies and tailored product offerings.
CONJOINT
CONJOINT
Conjoint analysis assesses the relative importance your target places on different elements of a product, packaging, or advertising campaign.
pricing
pricing
Understand the price sensitivity of your target audience and optimize pricing strategies to maximize profitability.
TURF analysis
TURF analysis
Our advanced analytics help you identify the optimal product or service lineup to maximize market coverage and minimize cannibalization.
brand equity
brand equity
Measure the strength and value of your brand within the marketplace, guiding brand positioning and marketing efforts.
driver analysis
driver analysis
Gain a clearer understanding of what drives consumer purchase behavior. Our driver analysis uses advanced econometric modeling vs. self-reporting making it a powerful tool in uncovering motivators, even unarticulated ones.
attitude & usage
attitude & usage
Gain insights into consumer attitudes, behaviors, and usage patterns, informing product development and marketing strategies.
quali - quant
quali-quant
By combining the depth of qualitative insights with the rigor of quantitative analysis, we deliver holistic perspectives that uncover hidden nuances and drive strategic decision-making.
innovation research
Our innovation research services are designed to guide you through every (or any) stage of the innovation journey, from ideation to launch. With a focus on actionable insights and strategic guidance, we empower you to bring groundbreaking ideas to market with confidence.
white space analysis
white space analysis
Identify untapped market opportunities and gaps in the competitive landscape through rigorous white space analysis. By examining consumer needs, market trends, and competitor offerings, we uncover areas ripe for innovation, guiding your product development efforts toward unexplored territories.
idea generation
idea generation
Generate a wealth of innovative ideas through collaborative brainstorming sessions facilitated by our experienced team. By tapping into the collective expertise of your team and leveraging market insights, we help you uncover opportunities for new products and services that resonate with your target audience.
concept optimization
Concept optimization
Transform raw concepts into polished offerings through iterative testing and refinement. Our concept optimization process involves gathering feedback from target consumers, refining features and attributes, and ensuring that your product aligns seamlessly with market needs and preferences.
In-Home usage tests
in-home usage tests
In-home usage tests (IHUTs) allow for real-world usage experiences with your product, providing invaluable insights into how consumers integrate it into their daily lives. IHUTs offer a deeper understanding of usability, functionality, and satisfaction, helping to refine product features and identify areas for improvement before market launch.
in-market testing
in-market testing
In-market testing involves launching a new product or service into a specific market or segment to gauge consumer response and market viability. In-market testing helps validate assumptions, refine marketing strategies, and optimize distribution channels before scaling up for broader market expansion.
innovation workshops
innovation workshop
Our innovation workshops foster a culture of innovation within your organization and generate fresh ideas for product extensions, brand extensions, and marketing initiatives. By embracing innovation, you can keep your brand relevant and adaptive in a rapidly changing marketplace.
marketing consulting
In addition to robust consumer research, we offer specialized marketing consulting designed to help you maximize the impact of your marketing efforts. Whether you’re looking to craft a strategic plan, refine your brand strategy, develop a new product pipeline, or address key challenges, our team of experienced marketing consultants is here to guide you.
Strategic planning
Strategic planning
Our consultants work closely with you to assess market opportunities, define target audiences, set clear objectives, and outline actionable strategies. We ensure that your marketing efforts are aligned with your business objectives and drive measurable results.
BRAND strategy
BRAND strategy
Our consultants conduct in-depth analyses of your brand, competitors, and target market to uncover insights that inform brand differentiation and messaging. Whether you're launching a new brand or revitalizing an existing one, we help you build a strong brand foundation that resonates with your audience and drives brand loyalty.
competitive brand analysis
Competitive Brand Analysis
Our competitive brand analysis research involves benchmarking your brand against key competitors across various dimensions, such as positioning, messaging, and market share. By identifying competitive strengths and weaknesses, we help you develop strategies to differentiate your brand and gain a competitive edge in the marketplace.
Innovation pipeline
Innovation Pipeline
Our consultants collaborate with your team to identify market opportunities, generate new product ideas, and prioritize initiatives based on strategic objectives and market demand. From concept development to commercialization, we help you build a robust pipeline of new ideas that meet customer needs and propel business growth.
key initiatives
key initiatives
Whether you're facing declining sales, market saturation, or competitive threats, our consultants provide strategic guidance and actionable recommendations to navigate complex issues and drive positive outcomes. With our expertise and analytical approach, we help you turn challenges into opportunities for growth.
Interim brand management
Interim brand management
Ensure continuity and leadership in your brand management in the event of a team member's leave or transition. Our experienced consultants step in to provide leadership and support. From overseeing day-to-day operations to leading strategic initiatives, we ensure that your brand continues to thrive and evolve seamlessly during times of change.
