using consumer research to enhance patient experience
decision point approach Our customized program for monitoring patient interactions, and journalistic approach to qualitative deep dives provided real-time quality assurances against key benchmarks and clear direction on any needed action. Additionally, to stay ahead of patients’ expectations, we: actionable results what our clients say “Decision point has done a wonderful job streamlining our process of […]
message optimization to maximize sales
decision point approach We executed qualitative research to understand the appropriate messaging hierarchy given the competitive set, and to identify the words consumers used to describe the product benefits. Using our iterative Message Optimization tool, we captured target consumers’ responses related to the benefits and claims on multiple packaging design options, identifying the optimal messaging […]
consumer-centric innovation
decision point approach For this challenge, we executed an iterative, multi-phased research approach: actionable results what our clients say “At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights […]
using quantitative research to understand and model consumer priorities
decision point approach actionable results what our clients say “For this project, decision point’s extensive experience with using advanced statistical techniques to uncover and model consumer behavior was exactly what we needed. The results helped our organization rally around a set of product features that added value and were a “must have” for our consumer.” Senior Manager, […]
using multiple research methods to drive market share growth
decision point approach actionable results
understanding membership renewal declines to fuel change in benefit offering
decision point approach actionable results
understanding international brand awareness
decision point approach actionable results
understanding awareness and perceptions to increase engagement
decision point approach actionable results
improving banking customer experience
decision point approach actionable results
identifying new consumer targets to promote business growth
decision point approach actionable results