using customer journey mapping to drive sales
decision point approach Our Customer Journey Mapping process identified how to effectively market directly to their target. Through extensive 1:1 interviews, decision point identified: actionable results Understanding what motivates customers throughout the purchase journey was powerful. Our client now knows exactly where to begin to market directly to their customer. An added benefit: the process […]
using consumer research to enhance patient experience
decision point approach Our customized program for monitoring patient interactions, and journalistic approach to qualitative deep dives provided real-time quality assurances against key benchmarks and clear direction on any needed action. Additionally, to stay ahead of patients’ expectations, we: actionable results what our clients say “Decision point has done a wonderful job streamlining our process of […]
consumer-centric innovation
decision point approach For this challenge, we executed an iterative, multi-phased research approach: actionable results what our clients say “At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights […]
virtual ethnographies uncover in-depth consumer motivations
decision point approach actionable results
using multiple research methods to drive market share growth
decision point approach actionable results
understanding membership renewal declines to fuel change in benefit offering
decision point approach actionable results
targeted qualitative research to optimize B2B healthcare catalog
decision point approach actionable results
in-store and online shop along interviews uncover purchase motivations, consideration, and intent
decision point approach actionable results
improving banking customer experience
decision point approach actionable results
focus groups with diverse audiences for increased engagement and impact
decision point approach actionable results