message optimization to maximize sales
decision point approach We executed qualitative research to understand the appropriate messaging hierarchy given the competitive set, and to identify the words consumers used to describe the product benefits. Using our iterative Message Optimization tool, we captured target consumers’ responses related to the benefits and claims on multiple packaging design options, identifying the optimal messaging […]
using multiple research methods to drive market share growth
decision point approach actionable results
identifying new consumer targets to promote business growth
decision point approach actionable results