Client case studies
Consumer Centric Innovation
to grow the brand
When Fiskars decided to enter the pro tool category, they knew that trade professionals had to be an integral part of the process to ensure a winning concept and impactful messaging at shelf.
decision point approach
For this challenge, we executed an iterative, multi-phased research approach:
- Ethnographic research including observational research, 1:1 interviews, and shop-along interviews with tradespeople were conducted to gain a deep understanding of the target prosumer and inform product development.
- We tested concepts and prototypes in order to refine and improve the concepts, and to understand which features were critical.
- Using our iterative Message Optimization tool, we completed research that helped identify optimal package messaging to drive the most sales.
actionable results
what our clients say
“At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights that have made a direct, positive impact on our business. More specifically our successful product and brand extension into the ultra-competitive world of hardware tools would not have been possible without decision point’s help. decision point has been a valuable asset for us, a tangible competitive advantage.”
Director of Product Management and Innovation
