Decision Point - Market Research and Consumer Reports

Client case studies

Consumer Centric Innovation

When Fiskars decided to enter the pro tool category, they knew that trade professionals had to be an integral part of the process to ensure a winning concept and impactful messaging at shelf.

decision point approach

For this challenge, we executed an iterative, multi-phased research approach:

  • Ethnographic research including observational research, 1:1 interviews, and shop-along interviews was conducted to gain a deep understanding of the target consumer and inform product development.
  • We tested concepts and prototypes in order to refine and improve the concepts, and to understand which features were critical.
  • Using our iterative Message Optimization tool, we completed research that helped identify optimal package messaging to drive the most sales.

actionable results

In the end, this research and the brand team’s focus on the consumer throughout the development process made their entrance into this new category a success gaining rave reviews from prosumers and influencers within the industry.

what our clients say

“At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights that have made a direct, positive impact on our business. More specifically our successful product and brand extension into the ultra-competitive world of hardware tools would not have been possible without decision point’s help. decision point has been a valuable asset for us, a tangible competitive advantage.”

Director of Product Management and Innovation

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