using consumer research to enhance patient experience
decision point approach Our customized program for monitoring patient interactions, and journalistic approach to qualitative deep dives provided real-time quality assurances against key benchmarks and clear direction on any needed action. Additionally, to stay ahead of patients’ expectations, we: actionable results what our clients say “Decision point has done a wonderful job streamlining our process of […]
message optimization to maximize sales
decision point approach We executed qualitative research to understand the appropriate messaging hierarchy given the competitive set, and to identify the words consumers used to describe the product benefits. Using our iterative Message Optimization tool, we captured target consumers’ responses related to the benefits and claims on multiple packaging design options, identifying the optimal messaging […]
targeted qualitative research to optimize B2B healthcare catalog
decision point approach actionable results