Decision Point - Market Research and Consumer Reports

Client case studies

identifying new consumer targets
to promote business growth

A booming start-up was launching a new product extension and wanted to better understand the new target to drive interest and purchase intent.

decision point approach

  • We conducted segmentation research to gain initial reaction to the client’s concept and understanding what drove interest and purchase intent for the most lucrative segment.
  • Our analysis uncovered what benefits were more compelling along with barriers and key consumer pain points.

actionable results

  • Our research provided a robust understanding of the client’s new target and identified additional high-potential target segments.
  • We created buyer personas to help drive deeper understanding of these new targets.

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