Client case studies
identifying new consumer targets
to promote business growth
A booming start-up was launching a new product extension and wanted to better understand the new target to drive interest and purchase intent.
decision point approach
- We conducted segmentation research to gain initial reaction to the client’s concept and understanding what drove interest and purchase intent for the most lucrative segment.
- Our analysis uncovered what benefits were more compelling along with barriers and key consumer pain points.
actionable results
- Our research provided a robust understanding of the client’s new target and identified additional high-potential target segments.
- We created buyer personas to help drive deeper understanding of these new targets.
