decision point approach
- Understanding how important B2B partners were in generating consumer sales, we conducted iterative virtual in-depth UX interviews to have these partners and consumers use and evaluate the client’s online tool.
- In addition to having the partners use and evaluate the tool, we asked them about how they’ve used the tools with their customers and what reactions and pain points they observed.
actionable results
Through the research, we identified key consumer pain points and made numerous important recommendations which led to significant improvements in use and user experience satisfaction with the tool, along with a positive impact on product sales.
