decision point approach
- Working in partnership with our client’s brand marketing agency, we first conducted a US study to understand and benchmark brand awareness and perceptions in the US.
- Based on US results, we then launched a multi-national study of unaided and aided awareness for our client’s brand and key competitive brands.
actionable results
- We set benchmarks for unaided and aided awareness for our client and key competitors in the US and countries spanning Asia, Europe, Africa and South American.