client challenge
- Our client, a popular home and leisure brand, was facing increased competition.
- They needed to increase the amount of times consumers selected their products vs. competitive ones when shopping at a retailer or online.
- They also wanted to understand how different design options impacted consumer decision-making
decision point approach
- We conducted in-person in-store and virtual online shop-along interviews in multiple locations and multiple retailers uncovering shopping inspiration and planning, store navigation, product feature evaluation, purchase barriers and purchase drivers.
- The project required a very detailed and focused recruiting effort to get the appropriate participants.
- We started out with thorough pre-shop-along interviews to better understand participants’ product usage and past purchase.
impactful solutions
- Our research clearly mapped the consumer’s purchase journey.
- We recommended improved product benefit communication and packaging design enhancements that would maximize shelf appeal.
- We made additional recommendations on product selection, display improvements, and in-store signage based on what we observed and heard.
- We uncovered that low product awareness was a high barrier to purchase – something our client was not fully aware of.
client success
- Our client learned specific steps to take to improve their shelf and online presence.
- Our client shifted resources to prioritize increasing consumer awareness.
