decision point approach
- For this very detailed and focused participant recruit, we started out with pre-shop along interviews to understand product usage and past purchase.
- We then conducted in-person in-store and virtual online shop along interviews in multiple locations and multiple retailers uncovering shopping inspiration and planning, store navigation, product feature evaluation, barriers, and purchase drivers.
actionable results
- Our research clearly mapped how our client’s customers shop for their products, identifying what features and benefits impacted purchase intent, what product communication and displays promoted product interest, and existing barriers to purchase that needed to be addressed.
- We helped to maximize our client’s in-store presence with key recommendations on product selection and display improvements, product benefit communication, and packaging and in-store signage enhancements.