decision point approach
After conducting thorough stakeholder interviews, we conducted a large US consumer study, with very specific shopping and purchase parameters targets.
The quantitative study uncovered drivers of retailer selection, in-store behavior, purchase decision drivers, and how any online behavior fit into the purchase journey.
actionable results
With the research results, we created multiple consumer, channel and retailer snapshots outlining demographic profiles, shopping influences and motivations, in-store experiences, and post shopping actions.
With the completed path to purchase research, our client gained a detailed understanding of why and how consumers purchased their products which impacted retailer and channel strategies and helped to improve product sell through.
