decision point approach
- We conducted qualitative research at multiple points of the design process to integrate end-consumer needs and preferences. First, we tested paper concepts with consumers to understand their reactions to the designs and their overall preferences for aesthetic and functionality needs.
- After concept refinement, we facilitated online usability research on three contenders, assessing functionality and design.
- In the final stage, we validated the design prototypes through individual interviews with consumers in multiple locations. This allowed us to understand overall design impressions, ease of use compared to competitive products, and purchase preferences.
actionable results
- We provided the client with consumer-driven, impactful improvement recommendations at key points throughout the design process.
- These recommendations were carefully crafted to address specific consumer needs and preferences.
- By optimizing the final design, we ensured that the product aligned well with market expectations.
- As a result of our collaborative efforts, the project significantly contributed to a successful new product launch that resonated with the target audience.
In summary, our comprehensive approach to concept testing allowed us to integrate end-consumer needs and preferences effectively throughout the design process. Initially, we gathered valuable insights by conducting qualitative research at various stages. This process began with testing paper concepts. Afterward, we moved on to online usability assessments, culminating in individual interviews.
These consumer-driven insights enabled us to optimize the final design, ultimately leading to a successful product launch.
