outplaying a budget competitor with a me-too toy
client challenge decision point approach impactful solutions client success “For this project, decision point’s extensive experience with using advanced statistical techniques to uncover and model consumer behavior was exactly what we needed. The results helped our organization rally around a set of product features that added value and were a “must have” for our consumer.” Senior Manager, […]
increasing enrollment rate
client challenge decision point approach impactful solutions client success
transforming a toy catalog into a powerful sales tool
client challenge decision point approach We conducted focus groups with parents and children stratified by child’s age group and geography. impactful solutions The research revealed key insights: client success Armed with these insights, the client quickly implemented strategic revisions to their catalog, focusing on elements that most effectively captured kids’ and parents’ attention. The client […]