using consumer research to enhance patient experience
decision point approach Our customized program for monitoring patient interactions, and journalistic approach to qualitative deep dives provided real-time quality assurances against key benchmarks and clear direction on any needed action. Additionally, to stay ahead of patients’ expectations, we: actionable results what our clients say “Decision point has done a wonderful job streamlining our process of […]
consumer-centric innovation
decision point approach For this challenge, we executed an iterative, multi-phased research approach: actionable results what our clients say “At Fiskars we have had the privilege of working with the decision point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights […]
understanding membership renewal declines to fuel change in benefit offering
decision point approach actionable results
targeted qualitative research to optimize B2B healthcare catalog
decision point approach actionable results
conducting research with kids to improve catalog product presentation and appeal
decision point approach actionable results what our clients say “These focus groups prompted us to make significant changes to our catalog direction, cutting costly features that kids and parents did not find interesting or relevant. In addition, decision point’s knowledge and expertise with our category led to bonus critical insights we hadn’t expected when the project started. […]
concept testing throughout development cycle to represent consumer needs and preferences
decision point approach actionable results