Decision Point - Market Research and Consumer Reports
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research and strategic solutions to drive better business decisions

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Research solutions built around your business challenges

Product & Innovation Research

Validate ideas, optimize products, and reduce risk before launch

Includes:

  • Concept testing
  • Product optimization
  • Innovation exploration
  • Feature and benefit prioritization

Extend the value of research by creating dynamic ways to explore and apply consumer understanding and building on new learning over time

Includes:

  • Research Intelligence Hub with custom AI Assistant
  • Living Segmentations 
  • AI-Enhanced Persona Development

Optimize pricing, assess market opportunities, and identify paths for growth

Includes:

  • Pricing strategy and sensitivity analysis
  • Market sizing and opportunity assessment
  • Competitive landscape analysis
  • Demand modeling

Improve customer journeys, engagement, and retention through deeper understanding

Includes:

  • Journey mapping
  • Segmentation
  • Customer satisfaction and loyalty research
  • Voice of customer programs

Assess positioning, messaging, and strategy to differentiate your offering and drive market success

Includes:

  • Positioning research
  • Messaging and value proposition development
  • Brand equity and perception analysis
  • Portfolio and architecture evaluation

strategy & execution to drive growth

Brand Strategy & Repositioning

Define or refine your brand to better align with your market, differentiate from competitors, and drive growth

Includes:

  • Brand positioning and repositioning
  • Messaging frameworks
  • Brand architecture
  • Go-to-market alignment

Develop clear, actionable marketing plans that connect business objectives to execution

Includes:

  • Annual and campaign planning
  • Audience targeting and prioritization
  • Channel strategy
  • KPI and measurement framework

Build structured frameworks and roadmaps to guide product, service, or business innovation

Includes:

  • Innovation frameworks and processes
  • Pipeline development and prioritization
  • Concept development support

Augment your team with senior marketing or consumer insights professionals who can lead key initiatives, execute critical projects or establish new processes

Includes:

  • Interim marketing leadership / Fractional CMO
  • Consumer Insights leadership 
  • Project-based execution support – marketing or consumer insights
  • Cross-functional initiative leadership

Have a business challenge to solve?

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FAQs about research solutions and strategy & execution

What types of market research do you provide?

We provide market research across product development, pricing, customer experience, and brand strategy to help organizations make confident business decisions.

In addition to research, we offer marketing strategy and execution support—helping clients act on insights through planning, repositioning, and embedded team support.

We work with organizations across CPG, healthcare, financial services, higher education, and B2B markets.

Yes. While based in Madison, Wisconsin, we partner with organizations across the United States and internationally. Our research and marketing solutions are designed to support teams regardless of location, with the ability to execute studies and initiatives across a wide range of markets—including translation and localization to ensure insights accurately reflect your target audience.