Quantitative Research

Have you harnessed the power of analytics beyond basic cross-tabs?

Basic cross-tabs, while commonly used, only tell part of the story. Cross-tabs don’t uncover patterns, connections, or help to predict future behavior the way advanced analytics can.

Our advanced analytic tools, such as Concept Optimization or Driver Analysis, reveal far more than cross-tabs. Using the power of statistical algorithms, we are able to synthesize a large amount of data into information that will help you to increase sales.

Contact us to learn more about our Quantitative Research, including:


Our Optimization tool uses an iterative learning model to identify the most desirable combination of elements. The tool is commonly used to test new product concepts, messaging, or packaging. The tool tests a multitude of combinations with consumers to determine the optimal combination vs. the competitive set.


Segmentation provides a deeper understanding of your consumer segments so you can identify where to prioritize efforts and how to tailor your products and/or messaging.


Through Conjoint Analysis, we can assess the relative importance your target places on different elements of a product, packaging, or advertising campaign.


Identify opportunities for growth by understanding the motivations, unmet wants and underserved needs of consumers. Derived through advanced Econometric Modeling vs. self-reporting, Driver Analysis gets to consumers’ often unarticulated purchase motivators.


Our price optimization research helps to determine the optimal price for your product or service to maximize revenue.


Our advanced analytics help you identify optimal product line or brand configuration to maximize sales.


Proactively manage the health of your brand or the level of customer satisfaction. Our customized Tracking Reports pinpoint issues and opportunity areas and provide recommendations on how to act upon results.



Contact Decision Point




Learn more about how Decision Point
can help your business.