using quantitative research to understand and model consumer priorities
decision point approach actionable results what our clients say “For this project, decision point’s extensive experience with using advanced statistical techniques to uncover and model consumer behavior was exactly what we needed. The results helped our organization rally around a set of product features that added value and were a “must have” for our consumer.” Senior Manager, […]
conducting research with kids to improve catalog product presentation and appeal
decision point approach actionable results what our clients say “These focus groups prompted us to make significant changes to our catalog direction, cutting costly features that kids and parents did not find interesting or relevant. In addition, decision point’s knowledge and expertise with our category led to bonus critical insights we hadn’t expected when the project started. […]