Client case studies

focus groups with diverse audiences

focus groups
A leading US non-commercial public broadcaster in conjunction with two prominent universities wanted to increase engagement and relevance with its science-based programming among traditionally underserved communities.

decision point approach​

  • We conducted focus groups with members of specific demographic segments that have traditionally been underserved in the broadcast industry with science-based content.
  • The focus groups were designed to better understand:
    • Associations with science and topics of interest.
    • How they typically find related content.
    • Favorite sources and platforms, including reaction to client.
    • Types of related content they like and what makes it compelling.
    • Reaction to content clips.

actionable results​

  • We identified clear guidelines for content, partnerships, production, programming, and promotions that would be attractive and compelling to these groups.

read more case studies

UX research to optimize sales-driving online experience

Understanding B2B partner use and
reaction to online sales tool

delivering on promise of exceptional patient care

Understanding critical touch points throughout the patient journey to enhance their experience.

consumer-centric innovation​

Integrating consumer input throughout new product development process.
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