Champion of Innovation – Fiskars
Fiskars, was recently honored by Fast Company for their innovative new line of hammers. Fiskars knew that to enter a new category, they had to start with a deep understanding of their targeted consumer. Fiskars partnered with Decision Point to identify consumer insights to guide their product development.
In the end, the brand team’s focus on their consumer throughout the development process made their entrance into this new category a success. We congratulate Fiskars on a job well done.
“At Fiskars we have had the privilege of working with the Decision Point team for the past five years. Their extensive proficiency in all forms of consumer research have played an invaluable role in providing rich consumer insights that have made a direct, positive impact on our business. More specifically our successful product and brand extension into the ultra competitive world of hardware tools would not have been possible without Decision Point’s help. Decision Point has been a valuable asset for us, a tangible competitive advantage.”
– Tom Maskel Director of Product Management and Innovation at Fiskars Brands, Inc.