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How well do you know your consumer?

Understanding consumers has become more challenging today given the amount of information they are exposed to which can impact their behavior. So how does a brand keep up? Some might think surveying their core target is the way to go – but often those surveys are not asking the right questions. Adding in-depth, observational research […]

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Kudos Fiskars on a Successful Product Launch

Champion of Innovation – Fiskars We congratulate our client, Fiskars, who was recently honored by Fast Company for their innovative new line of hammers. Fiskars knew that to enter a new category, they had to start with a deep understanding of their targeted consumer. We are proud and humbled to have played a part in […]

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Consumer Behavior is Rapidly Changing

How are insight tools and techniques keeping pace? Accelerating adoption of new technology and an expanding emphasis on connection are quickly changing the way consumers are making purchase decisions. Within the fact-filled info graphic below, Hubspot chronicles the history of how we buy and where we are getting information for purchase decision. From leafing through the […]

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