Author archive for Decision Point

  • Using Customer Journey Mapping to Drive Sales

    Understanding what motivates customers throughout the purchase journey is a powerful tool. Our client was using an influence the...

    Decision Point
  • Message Optimization

    Optimal Messaging to Maximize Sales  Why Messaging Optimization? Our client, an international market leader expanding into a new and...

    Decision Point
  • Are you prioritizing consumer research?

    The advantages of an annual research plan. Consumer research is often thought of in the context of a specific...

    Decision Point
  • How well do you know your consumer?

    Understanding consumers has become more challenging today given the amount of information they are exposed to which can impact...

    Decision Point
  • Fiskars Successful New Product Launch

    Champion of Innovation – Fiskars Fiskars, was recently honored by Fast Company for their innovative new line of hammers....

    Decision Point
  • Consumer Behavior is Rapidly Changing

    How are insight tools and techniques keeping pace? Accelerating adoption of new technology and an expanding emphasis on connection...

    Decision Point